Tempest Navigator Framework: How to Launch and Sustain Your Small Business
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1. INTRODUCTION

Welcome to The Navigator Framework!
Getting Started
Why Start a Small Business?
2. CHOOSING A PROFITABLE IDEA

How to Choose a Profitable Idea
Top Industries to Start a Small Business
Market Gaps, Trends, and Personal Fit
Good Idea, Bad Business - Five Key Mistakes to Avoid
Real Examples: Simple Businesses That Work
Module 2 Quiz
3. BUSINESS MODELS AND PLANNING

What is a Business Model?
Revenue and Cost Basics
What is a Business Plan?
Why Make a Business Plan?
Module 3 Quiz
4. LEGAL AND FINANCIAL SETUP

Choosing a Legal Structure
Registering Your Business and Getting an EIN
Business Banking: Keeping Your Finances Clean
Taxes
What if I get audited?
Module 4 Quiz
5. BUILDING YOUR BRAND

Introduction to Branding
Naming Your Business
Logos and Visual Identity
Claiming Your Digital Real Estate
Brand Voice and Positioning
Module 5 Quiz
6. MAKING SALES

Who Are Your Customers Really?
Where to Find Your Customers — Online and Offline
Getting Started with Online Advertising
Building Advertisements
Demo: How to Use Canva
How to Get Paid
Module 6 Quiz
7. SYSTEMS AND OPERATIONS

Creating a Simple Fulfillment Process
Templates, Checklists, and Folders: Building Your Internal Toolkit
Client Communication 101
Tracking Work, Money, and Time
Module 7 Quiz
8. SCALING AND BEYOND

When to Scale (And When Not To)
Long-Term Thinking (Without Losing Your Edge)
9. COURSE WRAP-UP

Course Wrap-Up
Final Quiz

5. BUILDING YOUR BRAND

6 Lessons